WHO WE ARE
Established by Nicola Mary Wyatt in London in October 2016, the label was built from the underground up, embracing a DIY approach that still permeates the brand today.
With word quickly spreading through the music and tattoo scenes, Mary Wyatt rapidly developed a loyal customer base that continues to grow.
Fast forward to 2024, and Mary Wyatt has established itself as a leader in the alternative fashion landscape, elevating the alternative and dressing everyone from up-and-coming talents to legendary icons.
Born from a relationship with contemporary tattoo culture and the heavy metal scene, Mary Wyatt focuses on clothing and accessories with a moody undertone.
"Mary Wyatt comes from a life of London grit, from the metal bars and late nights in tattoo shops. I have pursued a life-long fascination with gothic and alternative subcultures, and Mary Wyatt fills the void that long existed in subversive fashion with an authentic and mature approach."
NICOLA MARY WYATT
Founder & Director
MARY WYATT & DOWNLOAD FESTIVAL
In 2023, Mary Wyatt was privileged to become the first-ever fashion brand invited to create a collaborative collection for the UK’s biggest rock and metal event, Download Festival. Launched as part of Download's 20th Anniversary celebrations, the collection was a huge success, selling out before the first chords echoed over Castle Donington.
Mary Wyatt was invited back in 2024 to deliver an even bigger collaboration - a cohesive twelve-piece collection including the iconic line-up tshirt for the festival, a custom MW x DLXXI hockey Jersey and more.
For any questions or PR requests please email help@marywyattlondon.com